Our Approach

Lighthouse’s approach is built upon three foundation pillars, all of which are powered by insights at every stage.

Create

We take an audience led approach, understanding the customer journey to identify the intersection of influence that will creatively and effectively reach and motivate your target audience.

Connect

We approach communications through a channel agnostic lens. Today owned, earned and paid need to work together to deliver an integrated marketing approach that is greater than the sum of its parts.

Convert

Everything we do is about measurable business outcomes for our brand partners. Our work can confidently demonstrate its ROI as part of the whole marketing mix.

Want to change perceptions and behaviours of
your internal and external stakeholders?

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