Live Industry Discussion - Communication & brand lessons of COVID
‘Communications & Brand Lessons from COVID-19’ is a live industry discussion aimed to explore, educate and empower communications professionals as we re-enter a new-look Australia.
The Do’s and Don’ts of dealing with media
Every day, PR professionals are tasked with selling in a story for a client to an impossibly busy journalist. But what’s the best way to approach them, and give your story the best chance of getting a run?
COVID Comms fails
COVID 19 has presented huge communications challenges for brands.
Importance of an integrated marketing communications strategy
Integrated marketing communications – or IMC as we like to call it – is nothing new. In fact, the concept itself has been around since the 80’s.
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