TreeTops

Get off the Net and into Networld

Business Objective

TreeTops wanted to drive visitors to its new adventure experience – Networld

Strategic Approach

By leveraging an upcoming school holiday period and the insight that kids were spending more time on TVs and the internet rather than outside, Lighthouse developed an integrated marketing campaign leveraging the park’s Networld as a new way for kids to ‘Get off the net and into the nets’.

Activity

Over a two-month period, Lighthouse delivered a high profile campaign to drive brand awareness across owned, earned and paid channels for tourism, business and family activity markets.

Commercial or Communications Outcome

Lighthouse generated both metro and regional television coverage, more than 20 radio mentions, seven media giveaways, and over 70 media across 30 outlets including Nine News, Sydney Weekender and Australian Leisure Management.