The newly established OrgDev Institute wanted to establish itself as the thought leader within the HR industry, while driving awareness and lead generation for membership opportunities.
Insights from research indicated that the emerging integration of AI technologies within the workforce was a key focus of the Human Resources sector. Lighthouse developed a strategy that utilised this intelligence to position the OrgDev as a leader within this field while connecting the Institute with key influencers across government, public and private sectors
Over a two-month period, Lighthouse delivered an integrated content campaign that was centered around an industry roundtable attended by 14 key thought leaders within the HR sector. Outcomes of this discussion were summarised into a whitepaper which was further discussed across owned, earned and paid channels.
Following the campaign, The OrgDev Institute had a healthy pipeline of leads, and had built foundation relationships with executive members of the Human Resources community across government, public and private sectors.
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