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Switch Media

Illustrating Australia’s streaming habits

Business Objective

Switch Media was looking to position the company as thought leaders within the international over-the-top streaming sector, and generate opportunities to talk about their services in a highly competitive space.

Strategic Approach

Research showed that research and commentary on Australia’s streaming habits to date had been anecdotal and not to scale. Lighthouse developed integrated content strategy that maximised this opportunity.

Activity

Lighthouse conducted a program that saw the integrated content campaign come to life with a commissioned body of research into Australia’s streaming habits. Findings from the research were worked into a six-month communications calendar, which included a whitepaper, presentations and several media opportunities.

Commercial or Communications Outcome

Following the campaign Switch Media experienced a notable increase in inbound new business enquiries, which included major broadcasters and streaming organisations.

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