Beaumont Tiles

Keeping Australia’s Bathrooms Lookin’ Good!

Business Objective

Beaumont Tiles wanted to expand market share in NSW, drive localised brand awareness and connect with potential franchisees.

Strategic Approach

Lighthouse undertook a NSW-led public relations campaign, designed to drive local brand awareness and instore traffic.

Activity

Lighthouse leveraged local store opening stories to drive community awareness and store activity, while at the same time pushing style and education messaging across national owned, earned and paid media in consumer, business and trade markets.

Commercial or Communications Outcome

Beaumont Tiles has grown NSW to be one of the largest store territories in Australia, while increasing its national footprint to over 116 stores and counting.