Here are five AI tools you should be using right now, spanning content, analytics, ads, engagement, and strategy:
Anyword – AI-powered copywriting & messaging optimisation
Generates marketing copy (web, ads, emails) with predictive performance scoring. Trusted by brands like National Geographic, Red Bull, and BBC. Great for A/B testing and ensuring your messaging maximises conversions across channels.
Supermetrics – Unified marketing data integration & intelligence
Automates data extraction from 150+ platforms (Google Ads, Facebook, Shopify) into dashboards and warehouses. Eliminates manual reporting and provides real-time insights. A must-have for performance visibility and data-driven strategy.
Google Sheets add-on: Install via Google Workspace Marketplace → just search Supermetrics and click “Install”
Sprout Social – AI-enhanced social media management
From publishing to sentiment analysis, Sprout’s AI automates routine tasks, surfaces trends, and enables fast responses, helping marketers act with agility and precision. Ideal for organisations aiming to optimise social impact.
Omneky – Automated creative generation & ad campaign optimisation
Uses ML to create and test ad creatives and manage omnichannel campaigns across Meta, TikTok, and Google. Now SOC‑2 compliant and available via AWS Marketplace. Now organisations can automate scale while keeping brand consistency.
Gupshup – Conversational AI & smart chatbot orchestration
Builds and manages chatbots across multiple channels-Facebook, WhatsApp, and Teams-with LLM-based Auto Bot Builder and agentic AI features for multi-step interactions. Powerful for C-suite looking to elevate customer engagement and service through intelligent automation.
