Building brands and reputations

Beaumont Tiles is a fast growing retailer with more than 100 retail outlets and is committed to supplying the world’s best and latest tiles and bathroom ware.

Objectives

To position Beaumont Tiles at the forefront of Australian retail and global tile and bathroom ware trends, making ‘dreams come true’, no matter what the price tag of the renovation or building project.

What we do

Lighthouse executes a comprehensive PR program that spans consumer, business, retail and commercial segments of Beaumonts. We profile Managing Director Bob Beaumont as a retail and business leader across national Fairfax and News Ltd business and franchise media such as Australian Business Franchise through thought leadership and milestone editorials, whether that canvasses store growth, logistics, or retail innovation. We springboard Beaumonts products into the pages of national consumer magazines such as House & Garden and Real Living, and state and regional media by developing trend pieces, tips and tricks of renovating, and style editorials, and by creating style books showcasing product. Our consultants support Beaumont’s franchise model by profiling store openings and individual franchisee stories. We also connect Beaumont’s people with industry influencers through a program of ‘meet and greets’ with journalists and style events.

Results

Beaumont has become a trusted source of commentary on retail business, franchising, styling at home and new trends and products. Each month the PR efforts consistently reach more than three million Australians. Lighthouse has quadrupled Beaumont’s exposure in the last two years.