Mike Hickinbotham uses data and consumer insights to develop social media, digital and content strategies.
Mike was formerly the Head of New Media at Telstra and the Head of Social Media at the Westpac Group. Mike has also worked as an independent consultant working with start-ups, small businesses and global corporations.
Mike served as the Chair of ADMA’s Search and Social Expert Group.
Mike has an MBA from the Macquarie Graduate School of Management and a Master of Professional Communication from the University of Western Sydney.