Jane Patterson

Jane has a strong track record of creating and implementing powerful communications strategies that achieve results.

She is vibrant and engaging and skilfully generates content that resonates with audiences by creatively drawing on consumer insights and market analysis while satisfying business objectives.

She has a proven success in reaching B2B and B2C audiences with the right channel-mix, and has experience in working with traditional media and digital platforms including video, social, blogger outreach and website optimisation.

Having worked both in-house and for agencies, Jane’s industry experience spans from mining, property and education through to and lifestyle, food, beverage and beauty.

Before joining our team, Jane worked for a range of clients including DMK Australia and New Zealand, Regul8, Elliotts Quality Safety Gear, Oktoberfest Brisbane, SurgicalPerformance, MEC Mining, Malek Group Childcare and Tile Wizards.

How do you describe yourself?

What you see is what you get, I’m very loyal, honest, outgoing and always try to see the glass half full.

What is your professional career highlights?

Having the opportunity to combine my passions of health and wellbeing, with PR/Marketing to launch the Regul8 range. It was amazing to be involved with every aspect – from naming the range, working on the labelling, managing TGA compliance, generating education manuals and successfully executing an integrated communications strategy to launch the brand to the industry and to consumers.

If you could be any animal what would it be and why?

I would be a Beagle. I own one called Winston and both of us are very food orientated, love to stop mid-run to inspect something and enjoy chilling on the couch.

What would your ultimate holiday be?

Snowboarding in Japan. Nothing beats a day of fresh powder, followed by a killer chicken katsu, onsen and evening spent with friends.