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Location:
125 Pyrmont Street
Pyrmont NSW 2009
Postal address:
PO Box 458
Pyrmont NSW 2009
Office phone:
+61 (0) 2 9692 8811
Office fax:
+61 (0) 2 9692 8817
Social Media and Networking
Today millions of people participate in social networks, write and read product reviews online and post videos, photos and audio files to share with their peers and customers.
As trust in traditional brands and institutions like business, the media and Government fades, consumers are turning to each other for advice and information. The Internet has spawned a new generation of consumers To remain relevant, business needs to tap into this explosive trend and integrate social media into their public relations and marketing strategies.
Lighthouse Communications Group can help you understand the dynamics of social media and networks and more importantly help your organisation integrate it into your everyday corporate communications and marketing activities.
Social Media Trends
- Trust is becoming a scarce entity. Only 22 per cent of Australians trust business to do the right thing according to a recent survey.*
- The Internet has spawned a new more personalized communications platform with more than xx per cent of Australian connected to the Internet
- This new form of communication is occurring through a variety of Internet based tools. For example. 120,000 new blogs are created every day globally and the use of blogs by Australians is up more than 42 per cent since 2005.
Social media explained
Social media are the forms of media where people come to share their ideas, interests, passions, and opinions, and give people the ability to share the message with others.
Social Media can be created by “the users” and interaction is possible via the Internet.
The most common social media tools include:
- Blog – user generated website where entries are made in journal style. They often provide commentary on news, politics, films etc or can serve as an online personal journal.
- Podcast- Media files distributed over the Internet using syndication feeds usually using MP3 files.
- RSS –News feeds that allow you to see when websites have added new content. You get the latest content and video in one place as soon as its published.
- Wikis -a website that allows visitors to add, remove, edit and change content, typically without the need for registration. It also allows for linking among any number of pages
- Vidcasts – A video clip designed to be viewed in a portable device. Also called a "vcast" and "videocast," a vidcast is the video counterpart of a podcast and uses the same RSS syndication method for delivering material to users
- Virtual Worlds - computer-based simulated environment intended for its users to inhabit and interact via avatars (virtual people).
How you can benefit
- Get your message out faster during a crisis by enabling the rapid sharing of information.
- Better connect with increasingly hard to reach customers, suppliers and employees.
- Capture and respond to customer and employee concerns and show that you are listening.
- Personalise your CEO, executive team, brand and organisation internally and externally.
- Be at the cutting edge of the very latest communications techniques.
- Strengthen your existing marketing and public relations activities.
Services we offer
Social media sandbox
Bring new communication skills to your organisation by exposing them to the opportunities of social media. Lighthouse Communications Group will run an awareness seminar for your organisation that will give employees a first hand understanding of social media and hands on experience with social media technologies. The seminars will also teach you how to integrate social media into your corporate communications and marketing activities.
Social media consulting
Lighthouse Communications Group will work with you to make social media a core part of your communications activities. We’ll work side by side with your people to determine the opportunities social media may be provide to your organisation and integrate them into your communication strategies.
