Measurement & Reporting

Lighthouse Communications Group delivers more than press releases and column inches. We provide competitive media analysis to track message effectiveness and media penetration based on a measurement framework agreed with you at the start of the campaign

We prioritise measurable business outcomes communications can impact, prioritise audiences and rank their ability to achieve the desired business result before agreeing on campaign measures. We also monitor and report on what's being said about clients and their markets in the blogosphere.  Throughout the campaign we will act transparently, providing regular work in progress updates, activity reports and media monitoring and analysis.