Perception and Environmental Audits

Finding out what other people think of your organisation is the basis of an informed and relevant communications program.

Lighthouse Communications Group is experienced in undertaking quality perception and environmental audits, which gauge stakeholder awareness, opinions and biases of your organisation among media, analysts, customers and competitors. This valuable knowledge informs our campaign strategies, and enables us to set communications priorities that tie directly to your business objectives.

Understanding where a company sits at the starting point also allows us to benchmark progress, and informs our reporting and measurement process.