New Media and Social Networking

Today, the media no longer exclusively control the distribution of your messages through newspapers and magazines and television and radio stations. As the trust in traditional brands and institutions like business, the media and Government fades, a one way approach to delivering messages to a passive audience is no longer acceptable 

Using a new generation of Internet based tools like blogs, podcasts and wikis, millions of people now bypass traditional media to write and read reviews and opinions online and post videos, photos and audio files to share with their peers and customers.

With the Internet spawning a new two way conversation that allows consumers to publish their own personal experiences, organisations need to tap into this explosive trend and integrate social media into their public relations and marketing strategies.

Lighthouse Communications Group can help you understand the dynamics of social media and networking and more importantly help your organisation integrate it into your everyday corporate communications and marketing activities.