Positioning and Message Development
Key messages are the building blocks of a successful public relations and marketing strategy. Powerful messages enable you to communicate a positive, clear and consistent message to your target audience and stakeholders.
Importantly, your messages need to reflect the overarching business strategy and objectives.
Prior to the development of a public relations and communications strategy Lighthouse Communications Group will work with you to develop powerful key messages and positioning statements.
This is generally linked with Lighthouse Communications Group’s media and presentation training, though can be conducted as a separate workshop.
©2009 Lighthouse Communications Group, Sydney Australia. All rights reserved.
504/35 Lime Street
King Street Wharf
Sydney NSW 2000
Postal address:
PO Box 458
Pyrmont NSW 2009
Office phone:
+61 (0) 2 9262 3868
Office fax:
+61 (0) 2 9299 6348