Media Relations

Media relations is not just about sending press releases out to journalists and crossing your fingers in the hope to gain favourable editorial coverage.

Our team consists of a highly skilled group of media relations practitioners, including former journalists, media advisors to Governments and media spokespeople for some of Australia’s leading blue clip companies, who have long standing relationships with journalists.

Our ability to present stories that resonate with journalists means we regularly generate positive coverage for clients in major metropolitan, regional and suburban newspapers as well as high rating radio stations, television news, current affairs and lifestyle programs.  

Importantly, we also understand the most effective media relations strategies extend well beyond mainstream media. That’s why we always factor is the growing number of Internet based news sites and vertical industry media into our planning to ensure your message is heard by the most relevant audiences.